How To Write Killer WIIFMs That Will Make Learners Want to Take Your Course


Learnnovators, a leading e-learning company in India, has published “How To Write Killer WIIFMs That Will Make Learners Want to Take Your Course” as the latest edition of their blog post.

In this article, Srividya Kumar, their Co-Founder, offers some pointers to help us write killer WIIFMs that will make our learners want to go through the course!

Here’s an excerpt from the post:

“If you want your learners to devote time to your course in the midst of all these claims on their attention, both at work and off it, you need to communicate upfront about how the course will help them. This is where WIIFM comes in… The WIIFM is one way of communicating with your learners that you’ve thought about their needs, and that you respect their time and attention. It is also a promise that you are making to the learner. Once you make that promise, make sure that your course delivers on it. Doing so consistently over a period of time will build trust with learners. And the more trust you build, the more open they will be to the content that you put out there.

Check out the blog post HERE.


Learnnovators is a multiple-award winning organization that specializes in the design and development of innovative and engaging learning solutions for the workplace. Since its inception in 2003, they have successfully delivered and deployed over 12,000 hours of learning content for a wide range of industry verticals including Advertising, Automotive, Banking, Defence, Education, Engineering, Glass Technology, Healthcare, Hospitality, HR Services, Insurance, Information Technology, Manufacturing, Nuclear Energy, Oil and Gas, Retail, Safety, Soft Skills and Telecom.

Learnnovators helps clients address skill and performance gaps in their workforce by creating customized learning solutions that are aligned with their business goals. Whether it is choosing the best mode of learning techniques tailored to organizational objectives, or creating customized content, or designing interactive modules with the help of games or simulations, Learnnovators has implemented innumerable programs to the satisfaction of a clientele spread across South Asia, Asia Pacific, Middle East, Europe and North America. These solutions have been deployed on a variety of contexts and devices, such as mobile phones, tablets, interactive white boards, interactive kiosks, etc. Learnnovators has also crafted several just-in-time, micro-learning modules and performance-support solutions for clients.

Learnnovators’ core competencies are in the areas of Custom eLearningMobile LearningGamified LearningBlended LearningFlash To HTML5 ConversionLocalization, and Moodle Customization. They also offer a Learning Management System, Learnospace.