“Hegemony, Generational Profiling and Ageism”


Learnnovators, a leading e-learning company in India, has published “Hegemony, Generational Profiling and Ageism” as the latest edition of their blog post.

In this two-part article, Mridula, their Principal Learning Consultant, explores the problematic effects of cultural hegemony in audience profiling, and how it limits solutioning capability. In this first part, she discusses two popularly used constructs: generational profiling and ‘digital natives’!

Here’s an excerpt from the post:

“The power of hegemony is that even something with very limited applicability can be packaged as ‘universal’. You want to explore decolonizing instructional design? Start here with how we define, analyze and characterize people. It is a necessary act of epistemic rebellion to stop using these generational categorizations to describe our learners, as if these have any kind of universal validity.”

Check out the blog post HERE.


Learnnovators is a multiple-award winning organization that specializes in the design and development of innovative and engaging learning solutions for the workplace. Since its inception in 2003, they have successfully delivered and deployed over 12,000 hours of learning content for a wide range of industry verticals including Advertising, Automotive, Banking, Defence, Education, Engineering, Glass Technology, Healthcare, Hospitality, HR Services, Insurance, Information Technology, Manufacturing, Nuclear Energy, Oil and Gas, Retail, Safety, Soft Skills and Telecom.

Learnnovators helps clients address skill and performance gaps in their workforce by creating customized learning solutions that are aligned with their business goals. Whether it is choosing the best mode of learning techniques tailored to organizational objectives, or creating customized content, or designing interactive modules with the help of games or simulations, Learnnovators has implemented innumerable programs to the satisfaction of a clientele spread across South Asia, Asia Pacific, Middle East, Europe and North America. These solutions have been deployed on a variety of contexts and devices, such as mobile phones, tablets, interactive white boards, interactive kiosks, etc. Learnnovators has also crafted several just-in-time, micro-learning modules and performance-support solutions for clients.

Learnnovators’ core competencies are in the areas of Custom eLearningMobile LearningGamified LearningBlended LearningFlash To HTML5 ConversionLocalization, and Moodle Customization. They also offer a Learning Management System, Learnospace.