This article discusses the similarities and differences between the core aspects of marketing and L&D. It then expands on what we in L&D would do well to borrow from marketing, and where we need to draw the line.
This article makes a case for empathy in instructional design. In doing so, it refers to another piece that distinguishes between human-centered-ness and empathy in the design of things.
This article highlights the importance of grasping the essential skills of instructional design, such as understanding the learning process and creating effective learning experiences, prior to exploring the plethora of secondary skills such as authoring tools.
Learning campaigns bring together multiple touchpoints in a cohesive manner, enabling repetition, spacing, multimodal delivery, right-sized content, adaptive learning, and engagement, all of which are necessary for effective learning leading to skill building and / or behavior change. This article explains why learning campaigns work, and how to create an effective one.
While accessibility traditionally is meant to enable people with disabilities to use our products, it is actually for everyone. Therefore, making products accessible is not only the right thing to do but also good for business.
In this article, we talk about why persona stories are more useful than persona CVs. While CVs can provide information, they do not evoke emotions and empathy, which is the whole point of creating learner personas.
Learn about the key roles that are needed to build an effective L&D team. Whether you have a small team or a larger one, these roles can be mixed and matched to fit the needs of your organization.
This article argues for the importance of distinguishing between generalist and specialist L&D roles in job postings. This will help candidates better understand what they’re applying for and to attract the right candidates with the right skills and experience.