
The Zeigarnik Effect: Why Unfinished Tasks Boost Engagement
We tend to remember what is unfinished more than what is complete. This natural mental pull, known as the Zeigarnik Effect, can be used to create more engaging and memorable learning experiences. When learners encounter open questions, partial information, or unresolved scenarios, their minds stay active and alert. This article explores how the Zeigarnik Effect works, why the brain dislikes incomplete tasks, and how instructional designers can apply this principle to drive curiosity, strengthen engagement, and improve completion rates in digital learning environments. Practical examples, research insights, and design strategies are included.






