LEARNER ENGAGEMENT – IT’S NOT WHAT YOU THINK

This article delves into the misconceptions surrounding the term "learner engagement". It differentiates between the shallow engagement brought about by empty interactivity and visuals (behavioral engagement) and the deeper engagement sought after by instructional designers (emotional and cognitive engagement).

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

I’ve always been fascinated with the idea of learner engagement.

And rightly so.

If you do anything remotely connected with instructional design, you would be too.

Because it’s engagement that opens up the gates to learner involvement in the course. It gets them committed to the outcomes, and then makes them work hard towards ‘getting there’.

But unfortunately today, the term learner engagement gets bandied about meaninglessly. Or at least, I get the feeling that people (a.k.a., instructional designers) don’t really understand why engagement is important, or how to focus on the right kind of engagement. I’ve written about it here.

So, here I am with a clarification, and an example.

Let’s start off by talking about who is an engaged learner.

An engaged learner is one who believes that it is truly important to them to learn the concerned topic. In other words, they are sold on the subject of the course, and therefore, are wholeheartedly invested in the learning process. They are excited and motivated by what the course has to offer, and are willing to put in the effort to make their learning experience a successful one.

How about a course that offers lots of interactivity and stunning visuals? Are learners engaged when participating in such a course?

Maybe they are. Maybe they aren’t. It depends on a couple of factors, at least.

  • Is the interactivity supporting a real-world scenario that makes learners think hard before selecting an answer? If yes, then they’re engaged. If it is simply making them click a lot, then they’re probably not.
  • Are the visuals augmenting the content in a way that they help make a point or elaborate a concept? If yes, then they are engaging. If the visuals exist only because they look good, they aren’t.

The kind of engagement brought about by a lot of empty interactivity and visuals is referred to as behavioral engagement. This, according to experts, is the shallowest kind of engagement. And as designers, we want to move away from this.

On the other hand, there are two kinds of engagement we want to seek out and incorporate in our courses. These are…

Emotional Engagement

This involves helping learners understand why they should care for the topic. In quintessential marketing terminology, it is the What’s In It For Me (or WIIFM).

While the WIIFM pulls learners into the course, there are other elements within the course that should keep learners engaged, or in other words, interested in the topic. This can be brought about by storytelling or other emotional factors, such as using examples and scenarios that are relatable and personal.

For example, if a scenario is about a challenge that the learner faces on the job regularly, then they are immediately drawn in and engaged.

Cognitive Engagement

This is the kind of engagement that requires mental effort on the part of the learner.

While there are many ways to bring about cognitive engagement, the most common, and perhaps the most impactful, is practice scenarios.

The practice needs to be:

  • Meaningful (as in, closely related to their workplace context), and
  • Effortful (it should get them to think hard and make decisions, similar to how they would in their workplace)

Also, the practice should invoke the right level of effort. Too hard, and it can lead to frustration and the learner giving up too soon. Too easy, and it can lead to boredom, and once again, the learner giving up too soon.

Meanwhile, here is an example that will help you think about the different kinds of engagement. Read the question and try to respond in your mind before checking out the answer.

Question:

You are midway through the design of an e-learning program, and your client suggests adding points to make it gamified, and to spice up the experience of the course. What kind of engagement would this be? And would it add value to the learner and engage them at a deeper level?

Answer:

Behavioral engagement. While gamification is a good learning strategy, adding it as an afterthought is not likely to engage learners at a deeper level. If you do want to make these points valuable as an engagement tool, ask yourself the following:

  • Do the points lead to something? In other words, what would learners do with the points they’ve earned? If your answer is ‘nothing’, then it’s straight away a bad idea to include them in your course.
  • Are the points supportive of the remaining elements in the course? If yes, keep them, and if not, discard them.

Behavioral engagement, in the form of empty interactions, gamification, catchy visuals etc., might have a value of its own, but in most cases, it can be detrimental to the deeper engagement that we’re looking for. Check out our follow-up posts on the ways we can bring about emotional and cognitive engagement.


Written by Srividya Kumar, Co-Founder @ Learnnovators

(Visited 286 times, 1 visits today)

More To Explore

E-Learning

Why Humility is a Strength in Leadership

Great leadership isn’t about always having the right answers—it’s about building trust and earning respect. Humility is a powerful but often overlooked trait that strengthens relationships, encourages learning, and promotes teamwork. Humble leaders build credibility by valuing diverse perspectives, sharing credit, and owning their mistakes. By creating an environment where employees feel heard and empowered, they drive innovation and long-term success. Embracing humility doesn’t diminish authority; it enhances leadership effectiveness, making teams more engaged and organizations more resilient. In a world that values confidence, humility stands out as a true leadership superpower.

Develop and Retain Top Talent with Strategic L&D Initiatives
E-Learning

Develop and Retain Top Talent with Strategic L&D Initiatives

Attracting top talent is just the beginning — retaining and growing that talent takes strategy. This blog explores how a strong Learning and Development (L&D) approach can boost engagement, drive internal mobility, and build lasting loyalty. From cross-functional skill-building to leadership development, embedded learning, and meaningful recognition, the piece offers practical ways to turn L&D into a powerful tool for organizational growth. When development becomes part of the culture, people feel empowered to thrive — and your business reaps the rewards.

Overcoming_Common_Challenges_in_Digital_Learning_Implementation-Learnnovators1
E-Learning

Overcoming Common Challenges in Digital Learning Implementation

Implementing digital learning comes with its share of challenges, from employee resistance and lack of engagement to technical barriers and difficulties in measuring effectiveness. Overcoming these obstacles requires clear communication, interactive and gamified content, user-friendly platforms, and robust analytics. By proactively addressing these issues, organizations can create an engaging and accessible learning experience that drives real impact. Digital learning isn’t just about technology—it’s about fostering a culture of continuous growth and performance. This article explores common challenges and practical solutions to ensure a seamless transition to effective digital learning.

Strategies for Creating a Feedback-Driven Learning Environment - Learnnovators
E-Learning

Strategies for Creating a Feedback-Driven Learning Environment

A thriving workplace learning strategy hinges on continuous improvement, and at its core lies a culture of actionable feedback. Organizations that prioritize open communication, train leaders in effective feedback techniques, encourage peer-to-peer input, and leverage technology for real-time insights can create an environment where learning is dynamic and responsive. But feedback is only valuable when acted upon—closing the loop ensures trust and sustained engagement. By integrating these strategies, businesses can cultivate a feedback-driven learning culture that nurtures growth, innovation, and agility, ultimately empowering employees and strengthening organizational success.

Promoting Mental Health And Wellbeing - Learnnovators
E-Learning

Promoting Mental Health and Wellbeing Through L&D Initiatives

Mental health is fundamental to a thriving workplace, yet it often gets overlooked in favor of business priorities. Learning and Development (L&D) can play a pivotal role in creating a supportive environment where employees feel valued and empowered to manage their mental wellbeing. By normalizing mental health conversations, equipping managers with empathy-driven leadership skills, and integrating wellbeing practices into everyday learning, organizations can create a culture of resilience. Prioritizing mental health through L&D initiatives not only enhances employee engagement and trust but also drives long-term organizational success by ensuring a healthier, more motivated workforce.

How to Create Inclusive Learning Programs for Diverse Teams_Learnnovators
E-Learning

How to Create Inclusive Learning Programs for Diverse Teams

Creating truly inclusive learning programs means designing opportunities that empower every team member, regardless of background, abilities, or learning preferences. By offering flexible content formats, ensuring accessibility, and representing diverse voices, organizations can make learning more engaging and equitable. Encouraging open dialogue strengthens collaboration and understanding, while continuous feedback helps refine and adapt programs to evolving needs. Inclusion isn’t just about meeting requirements—it’s about creating a workplace where everyone feels valued and supported in their growth. This post explores key strategies to build learning experiences that drive meaningful impact across diverse teams.

REQUEST DEMO