The Sunk Cost Fallacy is the tendency to continue investing in something because of the time, money, or effort already spent, even when moving on would be a better decision. It can influence workplace decisions, learning approaches, and everyday choices. This article explores the psychology behind the Sunk Cost Fallacy and how learning experiences can help people recognise ineffective decisions, respond to feedback, and make better choices about what to do next.

Behavioural Momentum describes how reinforced behaviours can become more likely to continue. Small successful actions can build confidence, reinforce useful behaviours, and make the next step easier to take. This article explores the psychology behind Behavioural Momentum and practical ways to design learning experiences that create achievable progress, encourage continued participation, and support lasting behaviour change.

Habit Formation is the process through which repeated behaviours become increasingly automatic. When a behaviour is repeatedly performed in response to a consistent cue, the connection between the situation and the behaviour becomes stronger. This article explores the psychology behind Habit Formation and practical ways to design learning experiences that encourage repeated practice, support behaviour change, and help new skills become part of everyday work.