
The Mere Exposure Effect: Why Familiarity Shapes Preference
The Mere Exposure effect is the tendency for repeated exposure to increase familiarity and preference. Familiar experiences often feel safer, easier, and more trustworthy, influencing engagement, memory, and decision-making in learning and workplace environments. This article explores the psychology behind the mere exposure effect and practical ways to design learning experiences that use repetition and familiarity to support confidence, retention, and participation.






