Learning & Development
SIMPLY BORROWING LEARNER PERSONAS FROM MARKETING WON’T WORK; HERE’S WHAT TO DO INSTEAD
In L&D, personas are fictional learners that reflect real ones. We create them so we can better understand the aspirations and challenges of learners, and work towards creating a solution that better aligns with their needs. The term is borrowed from the world of marketing, which uses buyer personas. However, we’d do well to consider the implications for L&D and tweak it to suit our purpose, instead of adapting it directly from there.
Learnnovators
January 25, 2023
